Health Plan Mobile Apps: The Future of Member Engagement
By Elevar

With the increasing prevalence of smartphones, individuals are empowered to perform more sophisticated tasks while on the go. As the airline and banking industries are enabling consumers to perform more robust activities through a mobile device, such as real-time money transfers and checking in for a flight, consumers are looking to healthcare to provide a similar personalized end-to-end mobile experience. The healthcare industry is beginning to make strides in leveraging mobile technology with increasingly sophisticated tools, such as remote patient monitoring, integrated fitness wearables, and care coordination tools. Progressive health insurance companies are starting to offer their members quick and accurate access to personal healthcare information via a mobile app. However, most health plans have been slow to adopt mobile technology innovation. For health plans looking to more quickly offer mobile capabilities to their members, we provide a closer look at which capabilities health plans are currently offering in their mobile app, how customers are responding, and where health plans should direct future investments in order to provide an end-to-end mobile experience that meets and exceeds their customer’s expectations. To access the full report, click Elevar Report – Health Plan Mobile Apps: The Future of Member Engagement.

REPORT PREVIEW: With the growing adoption of and dependence on mobile technology for everyday tasks, health plans must quickly embrace and invest in capabilities that effectively address the needs of their members. This report will touch upon the following critical consideration areas:

  • Smartphone penetration
  • Customer Satisfaction of Health Plan Mobile Apps
  • Health Plan Mobile App Features
  • Health Plan Mobile App Performance
  • Where Health Plans Should Invest

Mobile is the future and mobile applications from health plans are quickly becoming industry standard offerings. With the growing adoption of and dependence on mobile technology for everyday tasks, health plans must quickly embrace and invest in capabilities that effectively address the needs of their members. In order to stand out among the sea of mobile health applications currently in the marketplace, receive top customer ratings and drive true adoption, health plans should focus on maintaining the capabilities that customers expect and on investing in what best-in-class health plans offer. Those who leverage the power of mobile can bring advanced capabilities to create a whole new category of powerful health plan mobile apps – with the ultimate benefit of providing a better experience for their members.

 
 

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